KIA Sorento Ranks Highest in Midsize SUV Segment for J.D. Power Initial Quality Study

This is the second consecutive year that the KIA Sorento took first place for the midsize SUV segment in the J.D. Power Initial Quality Study. Despite going up against tough competitors, it took its place at the top of the pedestal by outranking all industry brands. The results are thus an indication that this model knows what is essential to customer satisfaction.

How Does J.D. Power Determine Ranking with the Initial Quality Study?

The outcome of the Initial Quality Study is based on the number of problems reported by new vehicle owners within the first 90 days of ownership. There are eight particular factors that the study evaluates, including exterior, interior, engine/transmission, driving experience and more. Fewer problems reported therefore speak more favorably and are a good way to gauge the long-term value of a vehicle. That is why the KIA Sorento and its score of 72/100 is a testament to the automaker's craftsmanship.

Check Out the KIA Sorento Yourself!

It is easy to see why our team at Bill George's Olathe KIA takes pride in providing the new KIA Sorento to customers like you in Olathe, Kansas. But if you need more convincing, then settle your doubts with a test drive. As you will discover upon taking one of our models out for a ride, this model is every bit the winner described by J.D. Power and its countless owners.


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